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Diadora was born in Caerano di San Marco in 1948, their production of shoes and clothing is mainly carried out in Italy and to a lesser extent in the East.
On the Lifestyle shoe Diadora has an internal subdivision of two lines: Heritage and Sportswear.
The Heritage line is the highest line where they produce MADE IN ITALY footwear, with refined and top quality materials, while the Sportswear line is the best-selling line thanks to the excellent quality/price ratio.